I decided to focus on the basics: 10-3-2. There are more advanced ways to get more bookings, but I think most of us want to know what we can do better, not what else we can do.
How Long Does It Take You To Do a Show?
Most people would answer this with about 3 hours.
It takes me 5 hours to complete a show. That's because I consider all of these steps to be a part of completing a show.
- Showing up, setting up, doing my "presentation," offering a show to each guest, taking orders and payments, spoiling my host, packing up, leaving. Approximatelyely 3 hours.
- Putting the order into the online ordering system. Approximately 30 minutes (less for repeat clients).
- Calling 2 leads to offer to give them more information about the business. Schedule appointments if yes. Approximately 15 minutes (less if they say no).
- Contacting the host (by phone, email, and/or post) about her order status. (3 contacts: it's been ordered, it's been shipped, and did you receive everything and was it all good). Approximately 15 minutes.
- Sending out 1,2, or 3 host packs, thanking new hosts for booking, following up to make sure they have everything they need, and hostess coaching for their shows. Approximately 30 minutes (that's for everything and ALL follow-up calls).
- Calling all 10 clients to make sure they are happy with their orders and to see if they need anything else from me. (I remind them that they don't need to have a show to order, but that if they do, they can get all the host rewards. I also say something like, "if your friends comment about your new candles or how great your house smells, don't forget to tell them about Wendy the Candle Lady.") Approximately 30 minutes.
Do you see how that process would generate bookings? Do you do all of those steps? Do you want to try it out and let me know what your results are? You can see my results in Reflections. :) It works.
To get bookings, I certainly could have talked about many more things. Things like:
- Have pretty host packs as part of your display.
- Hand out bonus hostess vouchers to every guest.
- Hand out bonus hostess vouchers to people you meet outside of shows.
- Host home shows (well... I did touch on this a bit - I'll write more).
- Make your show fun, relaxed, interactive, and informative.
Be proud to be a candle lady (or a candle man). I am.
Now get out there!