Tuesday, June 30, 2009

Win Long Term Clients by Doing Simple Things


I collect email addresses from more than half of my clients. Diligently, I add that information to my client database on the CBC. Candle Connection has been good for my business. It's a great talking point. I know it works.

But I've been missing out on a golden opportunity. Using that email address one time at the beginning to establish a better relationship with my clients from the start. Many of you may already do this. For me - it feels silly that it's taken me so long to think of it.

The email is below for your perusal. I will send it to every new client I add to my database. I'll customise it each time, of course, but I thought you might want to see it, and maybe comment if you have suggestions. If this is successful, and if I'm really diligent, I might actually see if sending snail mail equivalents to people who don't use email is worthwhile. I might test that on a few people this month....

Here's to your success! Cheers and happy burning, WLC.

Hello. Thank you very much for coming to XXXXX’s candle party. I wanted to send you this email so that you have my email and phone contact details as well as some important information.

The order will be delivered to XXXXX directly and she will contact you to organize pick-up or delivery. I processed the order today, so it should be delivered to her in 2-3 weeks. Please contact me immediately if there are any problems with your order as I do want you to be 100% satisfied. Remember that we have a 90 day limit on returns or exchanges.

Candle Care
If you have any trouble with your candles or forget any of the tips I gave you, feel free to contact me. I love to help.

How to Reorder
When you need more candles or if you decide you want more things you can call me to order. I take a lot of orders over the phone. If you collect $150 in orders I’ll give you a 15% more in free products. If you collect $400 in orders, I’ll give you 20% more. Of course, having a party yourself is the most fun, best value, and I do the work instead of you. When you host a $400+ show, not only do you get the 20% more for free, but you also get a $50 voucher. On average my hosts get over $150 in free products at every show.

How to Become an Independent PartyLite Consultant
If you want to know anything at all about my business or how you might be able to start your own, please just let me know. I’d love to share what I know with you. This business is the best thing that’s ever happened to me. It could be for you, too. There’s no harm in asking questions. Let me buy you a coffee and let’s have a chat.

Candle Connection
To keep you informed, I will send you a monthly email called Candle Connection. This email comes out every 28th of the month and it includes links to all our new specials and promotions. When you get it, if you see something you like, please give me a call! If you change email addresses, just send me a note and I’ll update your address.

Thanks for letting me be your candle lady! Happy burning!

1 comment:

  1. This is great! I like that you've covered every question and made a connection even if you haven't met the customer! I will use this tomorrow if you don't mind and let you know how I get on!