Monday, July 1, 2013

How to Manage Your Facebook Business Page

Managing my Wendy the Candle Lady Facebook Business Page is one part of the customer service and marketing plan for my business. Other parts include my telemarketing division (me), my hostess pack distribution centre (me), my event management division (me), my website (designed and hosted by Partylite), my monthly web email marketing group (designed and sent by Partylite), my products (designed, sourced, priced, shipped, and guaranteed by PartyLite) and my literature (designed and printed by PartyLite).

In other words, my social media activity is only a small part of my plan.

Many companies get social media wrong. What would you add to this list of hints and tips about how to manage your Facebook Business Page?
  1. Update it regularly - at least once a week, preferably daily
  2. Share hints and tips, specials, personal use stories, and client testimonials/pictures evenly.
  3. Create interaction with your clients by asking questions.
  4. Always respond to comments.
  5. Delete spam and negative content. (Unless you can resolve a constructive negative content issue; it may demonstrate that you give great customer service.)
  6. Link to appropriate articles, pictures, and information.
  7. Invite people on your personal website to like your page.
  8. Put a link to your page at the bottom of your emails.
  9. Send the link to your new clients and encourage them to join in the fun.
  10. Read what other businesses you like post and learn from them. They will give you good ideas of what to do and what not to do.
  11. Turn off Facebook for 23.5 hours a day. You don't need to be available all the time for your page to be effective.
What's missing from these hints and tips?