Wednesday, October 20, 2010

PartyLite Reward Card

This October, PartyLite Australia introduced a Reward Card for customers. The idea is called a "bridging" promotion. Why? The promotion will help us bridge the gap that could occur between Christmas and the new catalogue launch. In other words, it will help us get sales in January.

(Another bridging promotion we will have is the discontinued stock list. When PartyLite retires fragrances and products, it gives our clients a deadline to buy. Deadlines are gold.)

So, yesterday, Leaders received the pdf version of the Reward Card brochure showing the free products people can get when they use their Reward Card. I printed the brochure in colour, lamintated page one by itself, and laminated pages 2-3 back to back, and 4-5 back to back. I took it to my show last night.

Check the CBC (it's not there yet) or ask your leader for a pdf copy of the brochure so that you can use it NOW. You'll get a good copy in Reflections later, and we can buy them on Consultant orders ($2 for 5), but using it last night made all the difference.
Now that my clients can see what they could get for free, several of them are seriously thinking about booking a party in January. I always tell them that I'll do the show if they want me to do all of the work, but I give them the opportunity to collect orders, too. (Idea: write an article for/letter to your clients with ideas about how to collect $400 in orders.)

Seeing is Believing

PartyLite always gives us an opportunity to earn things for free so that we can promote our business better. This month's sales promotion, for the Espresso Twist products, is exactly that - an opportunity worth striving for. The Espresso Twist set is part of the reward program and I think it will be so impressive in real life that people will book parties. Set your goal for October to submit at least three $550 shows so you have part of that set!

Happy selling!

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