Tuesday, January 15, 2008

Candlelight Night Is All About Your Customers

Candlelight Night is a customer event. It is an opportunity for you to invite your customers to see all of the new products in the 2008 Everyday catalog. Even if they've booked a party already, this is an opportunity for them to touch, see, and smell all of them in one place.

How to make it a success for YOU?

Commit to be there yourself. Be excited about the new catalog. (Though I haven't seen it yet, I'm sure there will be lots of new things to be excited about.) Be excited about this great opportunity/excuse to contact your customers - even if they don't come, what a great reason to call and say hello. Importantly, come to the Success Express training the weekend before and see it all for yourself before the event. Registrations are due THIS WEEK.

Invite everyone you know. Really. Invite all of your customers. Call your really special ones and give them a personal invitation. We will not be selling the products at Candlelight night, so there is no pressure to buy. If people ask what to bring, let them know that we will have raffles on the night and they can buy a raffle ticket if they want to.

Invite people who live far away from you to attend any of the Candlelight night events. Here is a list of the locations.

Sydney (all leaders will be in attendance)
Parramatta RSL (cnr Macquarie and O’Connell Streets, Parramatta)
Thursday, Feb 7th, 7:30 -9:30pm

Central Coast (Karen & Andrea)
Cardiff Panthers (cnr Pendlebury and Munibung Roads, Cardiff )
Friday, Feb 8th, 7:30 -9:30pm

Orange (Eliana & Amanda)
Country Comfort (146 Bathurst Road, Orange)
Saturday, Feb 9th, 3.00-5.00pm

Wollongong (Angela & Andrea),
Russell Vale Community Hall (Cnr Keerong Ave & Channon Street, Russell Vale)
Sunday, Feb 10th, 2:00 – 4:00pm

Canberra (Julieanne, Andrea & Wendy)
St Nicolas Church Hall (1 Gosse Street, Kingston)
Monday, Feb 11th, 7:30 – 9:30pm


In my Unit, each Consultant who gets 10 people to come to Candlelight night will get a $50 gift certificate from me. Why? Because ten guests might turn into three bookings and could result in two really good sponsorship leads.

You can do it if you make it all about the customers! Be a great host. Don't rely on email to get people there. Recommend that each person come with a friend. Come to training. Be excited. That's about the best advice I can give. Off I go!

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